Unlock the Hidden Potential in Your Business by Cultivating Your Own On-line Community.

When you speak with Marketing or Management professional they'll tell you that the first mistake most businesses make is, they don't know who their customers are. Isn't that amazing? Most businesses not only don't really know who their Customers are but do next to nothing to communicate with them. Now some of the more organised businesses might put something in with an order or statement occasionaly but that's about where it starts and stops. Even the rare enterprise that communicates regularly with their Customers through mailers etc, does nothing about the rest of their potential "Community". That is, those people with an interest or desire for knowledge. I find that absolutely incredible and I bet you probably already know the reason why.

Q.  Who are the easiest people in the world to sell to?

  A.  The people that you have already sold to.    

Q. Who are the least expensive people to sell to?

A. Same answer!

Hopefully your Accountant has already explained to you that by the time you look at the cost of your Yellow Pages, and other forms of Advertising, as well as the other costs associated with an initial sale, it costs you 7 times as much to get a new Customer as it does to sell to a repeat Customer. Now if you were to keep a Database of you Customers and communicate with them regularly, this would put you a mile on front of nearly every business - including your competitors.  

Now imagine something even more powerful. Imagine being able to communicate with the people who haven't bought from you yet. What if you could send a regular Newsletter to those people who are imformation gathering or waiting for some condition to be right, such as money to become available because of a tax refund, or someone,s Birthday to roll around etc. Think about the power of sending them useful information while they are "gently simmering on the back burner"?  You can create a "Community" of both Customers and other interested parties and send them a useful and entertaining Newsletter by email at vurtually no cost. You may have to decide whether to post out to that small minority those people who still don't have email. Once created it can start working for you but it doesn't end there. Continue to gather the names of people to add to your community. Offer special Member only tips or discounts, turn it intoyour own Loyalty Club by giving them advance notice of a sale or even access to "members only" products or Demonstation and Information nights etc. 

Products like Synergy 8 make it easy to keep everybodys email address, and publish a Newsletter regularly, plus it makes it easy for people to find you and join your community. This Community will probably turn out to be a very valuable sales and marketing tool, adding a great deal of value to your Business.   

(see the pages on the Synergy 8 Product)